The original directors of Star Theatres Pty Ltd owned a number of theatres in northern Tasmania in the 1930s. They wanted to extend their chain into the suburbs of Launceston and it was felt that Invermay would be the ideal location as it was still close to the central business district. The idea was to create a world-class venue equal to the luxurious theatres of Sydney that would provide entertainment for locals and visitors alike.
Crick and Furse, one of Australia’s leading cinema design firms, were the architects for the project in association with Harold Masters of Launceston. It was built by J and T Gunn Pty Ltd for a cost of approximately 15,000 pounds.